03 Oct Breakfast and Brunch Boom
Development Amanda Baltazar
Red Bank, N.J.
Toast City Diner has three New Jersey locations — in Asbury Park, Montclair and its headquarters, Red Bank — but is ramping up to stake its claim across the state.
“We’re focused on New Jersey for our short-term growth plans,” says partner Adam Torine. “We’ve been here 15 years, and I think we can do 15 to 20 locations over five years in New Jersey and probably two or three more in the next 12 to 18 months.”
What Torine and his business partner Amy Russo, who founded the concept in 2007, are working on now is “refining the concept, from all the different touch points and gearing up for growth and putting systems and concepts in place.”